Overview
This campaign is inspired by the popular TV show BankGiroLoterij Millionaires and is sponsored by BankGiroLoterij (now part of VriendenLoterij).
It’s a campaign starting with an online leads game just like the TV show. You answer 3 questions, and if you get them right, you have the change to win €1,000,- . Followed by the main online campagne where you can win money instantly. You can win up to €16,000 on the spot, with at least €20 guaranteed as a prize. All you have to do is joining the BankGiro Lottery.
UX/UI Design
Prototyping
Research
A/B testing
Design execution
As the Senior Designer, I played a pivotal role across the entire project lifecycle. My responsibilities encompassed conceptualization, art direction, and user experience (UX) design, including wireframing and the implementation of A/B testing initiatives. I crafted numerous high-fidelity flow designs and meticulously designed all project deliverables to ensure a seamless user journey and exceptional visual coherence.
My role
I spearheaded the implementation of a user-centric design methodology, prioritizing optimal conversion rates. Conducting extensive user research, I meticulously identified and mitigated potential barriers hindering form completion. Additionally, I provided art direction for digital assets, instigated and orchestrated A/B testing initiatives, and meticulously crafted all project deliverables to align seamlessly with our user-centered approach.
STAKEHOLDER MANAGEMENT
I collaborated with a marketing team and frontend developers to understand and define the campaign goal, marketing needs and technical support.
Leadership
I have designed and presented the campaign to gain buy-in from senior stakeholders throughout the project lifecycle..
CRO UX
The LEADS GAME TEST
Prior to the big campaign start , we launched a Millionaires lead game. This game was free to play, only information was requested so that we could contact you just before and during the main campaign about a great offer this campaign contained.
CRO UX
MORE A/B TESTING
This campaign had several sales flows on desktop and mobile with a great deal of deliverables and emails. Some A/B test has been done with good insights. You see them below.
The Campaign
This campaign had several sales flows on desktop and mobile with a great deal of deliverables and emails. Some A/B test has been done with good insights. You see them below.
If you are wondering why Robert Ten Brink is pointing his finger….Its because this converts better.
