Overview
Introduce the project as a sprint to develop a much-needed Instagram Carousel feature for the Publishing Management tool. Highlight the urgency driven by customer complaints and the challenges posed by a tight deadline and technical constraints.
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Increased user satisfaction by 100% as measured by feedback. 100% because everybody who complaint was happy.
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More users adopted the new Instagram Carousel feature within the first month of launch.
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Positive user feedback:
Instagram itself works very intuitive, so if it can be the same it works good for me.
Very happy we can post carousels now. I love the clean design and especially I can put the same filter on all my photos instantly.
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Growing customer demand: Users were increasingly requesting the ability to post Instagram Carousels within the Publishing Management tool.
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Tight development timeline: The feature needed to be implemented quickly to address customer needs and prevent churn.
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Leverage the Instagram Desktop Mental Model: The Instagram Carousel desktop version’s Mental model and the development team’s mandate to create a modal interface worked together harmoniously to provide our design with a clear structure. Additionally, the user’s desire for a journey similar to the Instagram experience was highlighted by insights obtained from interviews
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Prioritize core functionality: Focus on the essential features of the carousel, such as image upload, caption input, and scheduling.
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Collaborate closely with developers: Maintain constant communication with the development team to ensure a smooth and efficient workflow.
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Rapid Research and Iteration: Conducted a swift research phase, including Instagram audits, usability tests, and user interviews. Quickly iterated on design concepts based on user feedback.
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The Value of Good Auditing: Prioritizing auditing the Instagram Carousel feature and discussed the Instagram API with the Developers
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The importance of effective collaboration: Strong collaboration between design and development teams is crucial for delivering successful projects under tight deadlines.
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The value of user-centered design: Involving users throughout the design process ensures that the final product meets their needs and expectations.
