People don't work with me because I have all the answers. They work with me because I have the right questions.
My job is to understand the technology and the users, to visualize the product the way they will experience it, and to create project artifacts which enable creative and technical teams to build it.
I believe clarity is a form of respect. It lightens the load for someone already worn down by everything shouting for their attention. And what you give comes back: give clarity, you get trust. Give calm, you get the sale.