Since I began designing for the digital world, I have become increasingly driven by a fundamental curiosity about human behavior: the complex motivations, patterns, and biases that unconsciously shape our actions. With over 20 years of experience as a product designer, I’ve developed not only strategic and creative expertise but also a deep empathy for the ‘job to be done’—the real progress people aim to achieve in their lives.

To me, product design isn’t just about crafting beautiful interfaces; it’s about understanding the deeper ‘jobs’ that people are trying to accomplish, beyond superficial data and assumptions. I focus on creating elegant, integrated experiences that align with users’ true motivations. My goal is to bring to life innovations that are not only functional but also have a meaningful and positive impact on people’s lives.